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  • Writer's pictureVeronica Evanicky

Welcome to the my blog!

Updated: Apr 1

Hello there, and welcome to my blog! Here, I'll be sharing a mix of helpful tips, tools, and tricks I've gathered over the years—yes, even the hard lessons that tested my pride.

So, grab your favorite journal, refill that coffee cup, and get cozy. My blog is open to anyone embarking on their business journey or seeking a refresher in the ever-evolving world of marketing.

But first, allow me to introduce myself. I'm Veronica, your go-to social media enthusiast juggling three businesses. I'm also a wife and mother to three lively kiddos who keep me on my toes. When I'm not busy with work, you can find me indulging in hazelnut latte, going barefoot, and tuning into podcasts for inspiration.

Now, let's dive into my story and why I'm here.

I like to think of myself as a serial entrepreneur. It all started back in 2016 when I completed my 200hr RYT and ventured into my first business, Grounding Willows Yoga. This business, focused on aerial yoga, offered kids a fun outlet after school and on weekends. If you've never tried aerial yoga, trust me, it's an exhilarating experience worth trying!

However, my entrepreneurial journey took a significant turn in August 2021. Despite the challenges of the post-Covid era and personal health struggles (I had just experienced heart failure postpartum), I decided to chase my dream of owning a studio space. I wanted a place that not only offered fun fitness classes but also prioritized mental health and well-being.

Though the economy eventually led to the closure of my studio after a year, I can proudly say that I achieved everything I set out to do in that time. I made a positive impact on my clients' lives beyond the studio walls. They grew personally, faced fears, tried new things like bungee and aerial exercises, and most importantly, they thrived.

Closing my studio wasn't easy, but it taught me invaluable lessons and connected me with amazing individuals. It was a chapter I embraced fully and eventually found peace in letting go, knowing it was a stepping stone to something else.

And thus, Everoots Marketing was born.

Transitioning from a studio owner to a marketing expert wasn't a drastic shift—it was a natural progression. Having managed my own marketing, photography, videography, and the myriad tasks of running a business, I understood the struggles firsthand. The difference now? I'm here to lend a helping hand to fellow business owners navigating the social media landscape.

Creating engaging content for social media can be daunting and time-consuming. I've been there, and I've seen the frustration firsthand. That's why I now help businesses stay on top of their social media game, grow their audience, and alleviate the stress of content creation and branding.

If there's one thing, I hope you take away from this post, it's this: I see you, I understand you, and I've been through the highs and lows of business. Success and failure are part of the journey, but what matters is defining your own version of success and embracing every lesson along the way. If you ever need a helping hand or a listening ear, I'm here for you.

Until next time, keep pushing forward and embracing every twist and turn of your entrepreneurial path!


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